Boiler Room x Ballantine’s True Music Africa arrives in Douala, Cameroon.
This is the next step of True Music Africa, a four-city tour that brings out innovative talents and tells the challenges that have been overcome to live their passion: Music. The first leg of the tour was in Cape Town, South Africa, last year, where more than half a million people connected to live to watch some of Africa’s greatest hip-hop artists. from South. This time, True Music Africa will host a line-up of Cameroon’s most prominent young artists, each with a distinct style. Adding a mix of eclectic afro-trap, rap and afro-R & B sounds to the Boiler Room scene, the show will be a rendezvous with some Cameroonian artists, such as:
• Boy Tag
• Dj La Bastille 1er
Boiler Room and Ballantine’s are committed to supporting and celebrating uncompromising artists who impose their styles. With its True Music platform, the partnership is promoting pioneering artists and asking them to continue pushing the boundaries. Africa, is a vast and diverse continent on all levels, it is known for its myriad of musical styles. From South Africa’s “gqom” to “Nu-wave and eclectic afro-fusion” in Nairobi, True Music Africa tells a variety of musical stories sweeping the continent and leading innovators in this field who share the “mentality of beating “. All through compelling documentaries and live videos, with the aim of bringing African music to world stage.
After the third stage in Nairobi, True Music Africa will meet in June in Johannesburg, where the True Music Forum will be held, an area reserved for the international music community to learn, exchange and build new ideas through round tables and workshops. Boiler Room x Ballantine’s True Music Africa follows the success of the recent True Music World Projects under the direction of Maya Jane Coles and Seth Troxler.
Tom Elton, Head of Music at Ballantine’s, said of the project: “We launched True Music Africa in Cape Town last year and we look forward to making our second stop in Douala. The Cameroonian scene is really exciting for artists. There is no better place for this event and for giving these local artists international exposure, both on the Boiler Room scene and in our documentary series. ”
Blaise Bellville, founder and CEO of Boiler Room added, “It’s great to be working with Ballantine’s on the True Music Africa series and more specifically on this phase of the project in Cameroon, we have our eyes on the Cameroonian scenes and we have have been very excited about working with such high-profile artists as Magasco, Askia, Boy Tag and Locko, each of whom has their own style and flavor, and they deserve to be seen and heard. and finally their music with Boiler Room’s global audience.”
“Boiler Room x Ballantine’s True Music Africa in Cameroon will take place on Thursday, March 22, 2018. Log on to www.truemusic.boilerroom.tv to experience the event live.