French international beauty brand Lancôme (owned by L’Oréal) has successfully launched a new foundation range for the black woman in Nigeria called ” Teint Idole Ultra Wear Foundation “
It took the Lancôme labs 8 years of research to develop this expert formula, with its scientists ensuring they accurately capture the diversity of skin tones throughout the world with a true-to-life match.
Read also: 237Gist: Niki Heat launches Mega Valentine’s day offer!
Lancôme partnered with 46 change makers and influencers in the Nigerian community, showcasing and celebrating prominent ladies of various shades, ages, sizes and from different walks of life.
Lancôme will be vying for a market share against well known Nigerian owned beauty brands such as Zaron Cosmetics, House of Tara, BMPro Makeup etc.
There is always room for more brands within a product range. Lancôme comes with expertise, reputation and a whole lot of wongas to grow its product. On the other hand, Nigeria is a market that thrives on luxury and has shown itself capable of consuming multi brands at the same time – their spending power speaks for itself.
The 40 shades are available at Beauty Bar by Essenza as well as the pop up at Temple Muse Luxury Concept Store.
Source: Cynthia Can