Today we have a very special person on our hot seat. Am very happy to be doing this today and before we start, Amah Bertrand, I must say am very proud of who you’ve become and all that you’ve set up for yourself. I saw this start from scratch and it has been an amazing journey so far. Now let’s get down to business.
Amah Fashion house is a fashion brand owned by the incredible Afro designer Amah Bertrand. At Amah Fashion house exclusively African outfits are made for both male and female. In the recent years, he has had the opportunity to dress high proﬁle Cameroonians for several events especially weddings and anniversaries. We had the privilege to have him on our platform for a brief interview and below was the outcome; so grab a glass of juice and enjoy the ride.
237xclusive: Welcome on board Mr Amah Bertrand. It’s a pleasure to have you here.
Amah B : Thanks alot .. I’m all red from your intro…the pleasure is all mine.
237xclusive: To begin with, What does Amah Fashion house stand for and why did u choose that name?
Amah B: Amah Fashion house is a big brand. The name “Fashion House” is like a tree with many branches or a house with many rooms. I choose that name because my brand is intended to have several branches. Already, you know about clothing line but subsequently we will be coming up with a modeling agency, Luxury boutiques and an event planning agency to cover events from clothing to refreshments.
237xclusive : That’s a great deal! So tell us…what are your goals, and what actually motivates you to keep working?
Amah B : Actually, it’s all about the passion. That’s what it’s always been about. Back in Nigeria when I was studying fashion and designing, I always loved to look good so I designed for myself, my friends and some high proﬁled people in their entertainment industry. They all appreciated my work and encouraged me. All of these have kept me going.
237xclusive : When did you discover your passion for designing ?
Amah B : I’ve always loved style. It all started when I was very young and it’s important for youths to know that you can actually make a living from your talent. The employment situation is not the best yet if you have the courage to make a living from what you love, from your handy work and being unique by having your own signature that all your clients can relate to, then you will succeed.
237xclusive : So what are the diﬃculties you’ve faced or are still facing , and how do you handle them?
Amah B :Like I tell everybody, before setting up a fashion business you have to make sure it’s a passion because it is very demanding. One of my major diﬃculties was to get the best team to work with because only the best team can produce the best results. Also, the product may not satisfy the client for example, it may either be too tight or to loose for their comfort and they get really mad and say bitter things to you which may make you question your work but with the grace of God all is well.
237xclusive : Where do you see the Cameroonian fashion and design industry 5 years from now?
Amah B : If I may say, Cameroon ﬁrst of all has made a large progress in the past three years. Cameroonians have discovered the value of their culture and the ability to live from their talent . In the next 5 years it will be better. By the way, the fashion industry is a Billion dollar industry so any one can invest in it as long as your passionate about it.
237xclusive : In your opinion, what is the best medium Cameroonians can use to promote their culture?
Amah B : The #1 medium the western world uses is the social media. I think the social media is the best way to promote anything you want to promote. The shut down of Internet connection in the NW and SW is the worst thing that could ever happen to the entertainment industry as a whole. The Bamenda Fashion week has been postponed because of that and many other thing have been brought to a halt because they wouldn’t have been effective if we don’t have Internet for people all over the world to participate live.
237xclusive : What advice can you give to young designers who intend on setting up a brand for themselves?
Amah B : The key words are…hard work, consistency and prayers. You have to work very hard to give your best each time you have the chance to, you have to remain consistent by learning everyday and staying at the top. Never be too comfortable; always try to evolve. Finally, prayer is the key because only God can bless your work and protect you because we are in a dangerous world.
237xclusive : Mr Amah Bertrand we are so grateful for your time. We pray and wish you all the best in your work.
Amah B: Thanks alot too…It’s a wonderful blog you have; may God bless you too.