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Rihanna brings LVMH into the Fenty-first century with an influential new partnership

Rihanna brings LVMH into the Fenty-first century with an influential new partnership

Last week, LVMH Möet Hennessy Louis Vuitton added Fenty — Rihanna’s beauty line — to its group of luxury brands. The partnership makes Fenty LVMH’s first new in-house brand to debut since 1987 — and makes Rihanna the first female partner to launch an LVMH brand. Read Also: Following in the footsteps of other famous fashionistas like...