Julia Vashneva, the Senior Customer Success Manager of Semalt, shares a helpful practice how to get more value out of the email marketing.
Email marketing has proven to be one of the most effective ways of increasing sales. However, the emails need to be personalized to connect with the recipients at a deeper level. Most of the potential buyers or sellers receive a ton of similar emails per day and so the only way to make sure that you stand out from the crowd is by making it personal to increase outreach.
Read also: How to create a great Instagram page for your art !
GetResponse, MailChimp, and Constant Contact are some of the best email marketing tools as they allow users to send email in bulk, promote content as well as make pitches to potential clients.
BuzzStream
BuzzStream helps you to carry out intensive research to unearth prospects lists, add contacts, and find the correct contact information of prospects. It also offers qualitative metrics that you can use to monitor the success of your campaigns. The information is added to your database in just one click thereby saving you time and money for other equally important activities.
BuzzStream also allows users to upload a URL list from which the tool can collect social metrics, website statics, and contact information. With all this valuable information at hand, you can segment the contact lists quickly.
Here is how:
-
Segmenting Lists
You can segment your contact list by using the sorting and filtering options. Some of the metrics that you can use to segment the list are inbound links, domain age, domain authority, MozRank, and Moz DA.
-
Choosing the Right Template
Most of the email outreach tools in the market have templates that users can use to make their campaign unique and more specific. With BuzzStream, you will be able to keep track of various variable metrics such as response rate, click rates, and open rates. This information will help you to choose a template that best suits your campaign or your brand.
-
Make Outreach Messages Personal
As mentioned earlier, you need to make your email outreach messages as personal to the recipient as possible to get the most results. BuzzStream can help you achieve this goal by using your past conversation history such as notes and recent posts. In addition, you can specify the time that the email should be sent to the recipient by using the “Send Later”.
-
Follow-up Reminders
Follow-up reminders will help you to keep in touch with the target audience. You can set up follow-up reminders for specific recipients who received and probably opened the email but did not respond or take the desired action.
BuzzStream has a relationship tracking feature that is programmed to track all the email and Twitter interactions that you have with your contacts. The feature will give you detailed and accurate information about all the websites that you frequent as well as the people you associate with. All this information will help you to know if a particular client is a good link prospect.
Other ideal email outreach tools that you can use include Mailshake and Pitchbox. Regardless of the tool, you decide to use, be sure to spend some time studying how it works to get maximum utility. Do not shy away from contacting the respective support teams if you are unsure of how to use any of the features offered.