Young South African designer, Thebe Magugu won the sixth edition of the LVMH award. The award was presented to him on Wednesday, September 4th, at the Louis Vuitton Foundation, Paris, by Delphine Arnault, Deputy General Manager of Louis Vuitton . He is the first African designer to win one.
Thebe Magugu succeeds Japanese designer Masayuki Ino, founder of the brand “Doublet” who won this award last year. The South African distinguished himself in front of seven other candidates in the final, including Israeli designer Hed Mayner who won the Karl Lagerfeld Prize, former Special Jury Prize. He receives an endowment of 300,000 euros and enjoys a year of mentoring with the teams of the French luxury group. In 2019, the LVMH Prize registered more than 1,700 applications from a hundred different countries.
Thebe Magugu is a young stylist based in Johannesburg, South Africa. Originally from the small town of Kimberley, he came to Johannesburg to study fashion design, photography and fashion media at LISOF Fashion School. After earning the highest grade for one of his collections, he did internships and worked for a series of creative institutions and fashion distributors. Two years later, he created his eponymous label, THEBE MAGUGU – South African fashion brand specializing in women’s ready-to-wear and who plays on the mix of materials in her silhouettes.
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Its collections – Geology (SS’17), Home Economics (AW’18) and Gender Studies (SS’18) – are cited as a nod to the current political climate in South Africa and abroad, particularly in as regards the expectations put on the modern woman.
Thebe Magugu is inspired by women who have played an important role in his life. Last February, he won the “international fashion showcase award”, a prize awarded by the British Fashion Council, which rewards fashion designers emerging.
Speaking of his brand, the stylist explains: “With our core values of quality, novelty and culture, we are always looking for new ways to dress women with everyday clothes while highlighting them. . The sleek, modern design meets patterns from the history of our continent, creating elegant, multi-faceted garments as precious as the women who wear them. “
The other LVMH award winners are Marine Serre (2017), Grace Wales Bonner (2016), Portuguese duo Marques’Almeida (2015), first winner of the award, Montrealer Thomas Tait (2014) and Japanese Masayuki Ino (2018) previously cited.